You know the saying, “when you buy from a small business, an actual person does a little happy dance”? Well, it’s true. But many small business owners (yes, real people that live in your community) aren’t dancing right now. Many are struggling and are unsure of what the future holds. This is very true for the hundreds of businesses located in the Long Beach Island region.
If you are able to support these small businesses financially during this time, those owners will definitely jump for joy and do a happy dance. And there are many ways to do that right now – purchase gift cards, order through their website or over the phone and/or consider take-out from that restaurant you love. But we know that many residents across the State are struggling to make ends meet and may not be in the best financial place to help in the ways mentioned above. However, there are still many ways you can support your favorite spots without spending a dime.
Here are some of our tips on how you can support your favorite small businesses:
- Been meaning to leave that positive review? Now is the time!
No matter what platform you use, whether it’s Google, Facebook or even Yelp, a review makes a huge difference in the eyes of that small business owner. During these hard times, you will be putting a smile on that owner’s face by allowing them to know about your positive experience. The added bonus is that your review will help other potential new clients hear about your experience and be more likely to support that small business in the future.
- Follow their Social Media Pages
If you are not doing this already, find your favorite spots and give them a follow on social media – Facebook, Instagram, Twitter, YouTube, etc.! With many of us at home and most likely on our devices more, this is a perfect time to go through and give those businesses a like and a follow.
- Comment on & Like their Posts
This might sound trivial, but it does really help! Now-a-days the algorithms on most social media platforms are tough to crack, and even harder for that small business you love so much. So if you see their posts, give them a like and post a comment. This helps them with organic engagement with existing and potentially new clients. If you cannot think of something to comment, some emojis will work too.
- Share, Share, Share!
Sharing is an ideal way to show your appreciation for a small business. In addition to liking and commenting as mentioned in Tip #3, sharing or reposting helps them build traction and engagement even more. It can be as simple as sharing one of their recent posts or stories or even reposting a recent post of theirs. Another great way is to post about previous experience/purchase of your own and tag that business. Tagging the small business page will help your following see where they might be able to get that same item or where to go in the future for that same service.
- Refer a Friend
Know someone that might be in the market for a product or service? Consider referring your family members and/or friends to the business, especially if the business is currently open, even in a limited matter. Let them know what specials the business has going on during this time and how they might be able to support. These references will be the lifeline for us small business owners as we all navigate these times.
It would be silly of us not to mention that if you are a current or past customer of ours, please consider taking some of these steps to help support Shore Brake Cyclery. But please note that these tips will help ANY small business and during really any time, not just during the COVID-19 pandemic.
We hope these tips will help clients feel empowered to support the small businesses they love and our fellow local business owners during this pandemic. The reality is, we do not know what the future holds or when we might go back to “normal”. We hope it’s soon and we hope to see many of you this summer. But what we do know is that we have a strong community here, on and around LBI, and we will get through this together and come out of it stronger than ever.