Last week, Shore Brake Cyclery was granted the highest Bicycle Retailer Excellence Award by the National Bicycle Dealers Association (NBDA). Shore Brake Cyclery was the only bicycle shop in New Jersey to earn this distinction amongst only 111 shops across North America.
“It’s a true honor to be recognized by the National Bicycle Dealers Association with this award,” states Charlie Kulp, Shore Brake Cyclery owner. “We strive to make a difference in each of our customers lives, whether they are an avid cyclist already or just starting out. Providing a welcoming experience to all customers would not be possible without our dedicated and passionate staff. We love what we do and take pride in providing our customers with the best experience each and every time they enter our shop.”
The Bicycle Retailer Excellence Award is an update on the past America’s Best Bike Shops Award Program, which was rebranded in 2021 to focus more on inclusivity while celebrating the diversity in bicycle retail. Shore Brake Cyclery was also a recipient of the Best Bike Shops Program in 2019 and 2020. Retailers from across North America will be recognized for their retailer excellence at a live ceremony to be held at the Big Gear Show in Park City, Utah this August.
“Our vision with Bicycle Retailer Excellence Award, as with all our programs, is to lead bicycle retailers to excellence,” said the NBDA’s president, Heather Mason. “We have been grateful to share retailer application responses as examples of excellence with the industry at large via our podcast and other vehicles. My heartful congratulations and thanks to all this year’s participants. We look forward to recognizing our retailers of excellence this summer.”
The NBDA’s Bicycle Retailer Excellence Award celebrates diversity and excellence in bicycle retail. With a focus on inclusivity, the program unites retailers, suppliers, industry organizations, advocates, and consumers in identifying and highlighting exceptional bicycle stores across North America. Recipients will be acknowledged and awarded not only for their excellence in retail but their integrity, inclusiveness, spirit, and commitment to grow ridership.
About Shore Brake Cyclery
Founded in 2016, Shore Brake Cyclery is a local, family-owned bicycle shop in Brant Beach, New Jersey that’s committed to serving cyclists of all types, from the casual rider to the racing enthusiast. Shore Brake Cyclery proudly carries Trek, Cervélo, Fuji, Tuesday, Felt, Sun, Surly, All-City, and SE Bikes, while offering a full-service repair department for all makes and models.
About National Bicycle Dealers Association
The National Bicycle Dealers Association is a non-profit organization promoting the interests of cycling and specialty bicycle retail since 1946. The non-profit association offers numerous programs for dealers, with an emphasis on education, research, communication, and advocacy.
